“I’ve fallen, and I can’t get up!”

We all chuckled at the melodramatic wail of Edith Fore, a retired nurse who played ‘Mrs. Fletcher’ in the 1987 Life Alert commercial. She pulled herself out of obscurity with the line, which she says she created for the scene in which she speaks but doesn’t fall. Her voice was dubbed in after a stunt person enacted the aftermath of a fall. Fore said she’d fallen enough times in her life and didn’t want even to pretend to play the victim.